Privacy Policy

Last updated: 12 October 2025. 

Your privacy is important to us at Rest of world Please review our Privacy Policy, We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read the following to learn more about how we processes your personal data and revisit the Policy for periodic GDPR updates.

 

Rest of World is the trading name of Row Jewellers Ltd.

 

Data Controller:
Row Jewellers Ltd
Company Registration Number: 15835025
Registered Address: 3rd Floor, 86-90 Paul Street, London EC2A 4NE.
Email: enquiries@rowjewellery.com
Phone: 

 

What Information do we collect?

 

We collect and process the following personal information:

Information you provide directly:

• Name, email address, phone number
• Billing and delivery addresses
• Payment information (processed securely by our payment provider)
• Order history and preferences
• Communication preferences
• Correspondence with us (emails, chat messages, phone calls)
• Gift recipient information (if you choose to provide it)
• Engraving and personalisation requests

Information collected automatically:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar technologies (see Section 9)

 

What we collect and what we use it for.

 

The personally identifiable information we gather from you when you place an order with us will only be used to help us serve you. It will be used to process your orders, personalise your gift purchasing experience on Rest of world and enable us to send you reminder emails when important gift-buying days are approaching. If you send us an email, we will retain the content of your email and your email address to respond to your message and handle any follow-up. You can withhold all personal information that is not required to complete the order transaction. We do not collect any sensitive personal information in line with the Data Protection Act 1998.

 

What information do we share?

 

Information about our customers is an integral part of our business. Rest of world will not sell, trade, or rent your personal information to others. We will only share the minimum amount of information about you with our direct suppliers to allow them to complete your transaction. This information does not include any of your gift recipient profile or diary information nor your details.

Legitimate Interests: To improve our website, prevent fraud, send marketing communications to existing customers (with opt-out option), and analyse customer preferences.

Consent: For marketing emails to non-customers, non-essential cookies, and storing gift recipient information in your account.

Legal Obligation: To comply with accounting, tax, and legal requirements.

You have the right to object to processing based on legitimate interests.

 

We do not sell, rent, or trade your personal information. We only share data with:

Service Providers:

• Payment processors: Stripe and Paypal - to process transactions securely
• Shipping carriers: Royal Mail - to deliver orders
• Email service providers: Klaviyo - to send transactional and marketing emails
• Web hosting providers: Shopify - to host our website
• Analytics providers: Google Analytics - to understand website usage

Marketing Communications

 

Existing Customers: If you've purchased from us, we may send you information about similar products and services based on our legitimate interest. You can opt out at any time.

Non-Customers: We will only send marketing emails if you've explicitly consented. You can withdraw consent at any time.

How to Opt Out:

• Click "unsubscribe" in any marketing email
• Email us at enquiries@rowjewellery.com
• Update preferences in your settings

 

International Data Transfers

 

Some of our service providers are located outside the UK/EEA. When we transfer your data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses approved by the UK ICO
• Adequacy decisions by the UK government
• Other legally approved transfer mechanisms

You can request details about specific transfers by contacting us.

 

How Long We Keep Your Data

 

We retain your personal data only as long as necessary:

Order Information: 7 years (for tax and accounting purposes)

Marketing Preferences: Until you unsubscribe or request deletion

Account Information: Until you request account deletion, then 30 days

Website Analytics: 26 months (Google Analytics default)

Correspondence: 3 years after last contact

After these periods, we securely delete or anonymise your data unless we have a legal obligation to retain it longer.

 

Cookies

Cookies are small pieces of information that are stored on your computer's hard drive by your browser. Our cookies do not contain any personally identifying information, but allow us to provide features to make you're shopping on our website easier. Most browsers allow the cookie function to be turned off. If you want to know how to do this, look at the help menu on your browser.

 

Your Data Protection Rights

 

Under UK GDPR, you have the following rights:

Right of Access: Request a copy of your personal data we hold.

Right to Rectification: Correct inaccurate or incomplete data.

Right to Erasure: Request deletion of your data (subject to legal obligations).

Right to Restrict Processing: Limit how we use your data in certain circumstances.

Right to Data Portability: Receive your data in a structured, commonly used format.

Right to Object: Object to processing based on legitimate interests or for direct marketing.

Rights Related to Automated Decision-Making: We do not use automated decision-making or profiling.

Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us at enquires@restofworld.uk We will respond within one month.

 

In Summary

We are committed to protecting your privacy. We use the information we collect on the site to make shopping at the Rest of world possible and to enhance your overall shopping experience.

Your Consent 

 

By using our website, you consent to the collection and use of this information by Row Jewellers Ltd. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.